We reimagined the role of the retail sign spinner for KCRW’s iconic event series, Summer Nights. Showcasing LA’s Chinatown, where the most popular event is held each year, and paired with event coverage and artist moments to bring the scenes to life, the organic Instagram campaign drove over 150k views.

Strategist/Producer: Rachel Gertz
Producer/Video/Editing: Andrew Weilert
Videography: Patrick Jewett