https://rachelgertz.work/kcrw-instagram daily 0.75 2020-03-02 https://images.squarespace-cdn.com/content/v1/5e5aec8584c0542097410983/1583120430118-Q9ES5F6GOLY18HBR2FI1/kcrw+ig2.png KCRW on Instagram - KCRW on Instagram KCRW’s Instagram was an under-utilized resource in 2018. After leading months of auditing and continuous experimentation, the channel audience has grown by 16K and is a key part of the station’s digital strategy, creating conversation around the diverse stories of Los Angeles and beyond. https://rachelgertz.work/twitter-live-stream daily 0.75 2023-03-16 https://images.squarespace-cdn.com/content/v1/5e5aec8584c0542097410983/1583123729192-HOWOKH9Y20FARF58BBG8/ATPL_Twitter.png Twitter live stream - Twitter live stream: All The President’s Lawyers This was the first event to be streamed live on Twitter at KCRW, driving 21K views. The political podcast All The President’s Lawyers held a live taping of the show at KCRW for about a hundred people. The show’s hosts are active Twitter users, so I saw an opportunity to expand the impact of this live event to their national digital audience, reaching them on their preferred platform. Twitter fans were prompted to ask questions, which drove engagement, and hosts answered them during the Q&A. The audio was then used for a podcast episode, further promoting the KCRW Twitter as a place to connect with the station’s programming. https://rachelgertz.work/apollo-11 daily 0.75 2023-04-18 https://images.squarespace-cdn.com/content/v1/5e5aec8584c0542097410983/1583126755820-026MSQ442IP6YJX0TC1H/Apollo+11_2.png Apollo 11 https://images.squarespace-cdn.com/content/v1/5e5aec8584c0542097410983/1583126838526-FYY3IY7O0RX1OBYT8S1O/Apollo+11_3.JPG Apollo 11 https://images.squarespace-cdn.com/content/v1/5e5aec8584c0542097410983/1583127115097-1B33FQE5T3UEF33ILKT7/Apollo+11_4.JPG Apollo 11 https://images.squarespace-cdn.com/content/v1/5e5aec8584c0542097410983/1583127510928-ZR2T60KZ4MUDHWCNV9IZ/Apollo+11_6.JPG Apollo 11 https://images.squarespace-cdn.com/content/v1/5e5aec8584c0542097410983/1583127592603-N52RON7C74OQNCSMBT0V/Apollo+11_7.png Apollo 11 https://images.squarespace-cdn.com/content/v1/5e5aec8584c0542097410983/1583127639643-5IA232ZTK5QWE14RMHG8/Apollo+11_8.JPG Apollo 11 https://images.squarespace-cdn.com/content/v1/5e5aec8584c0542097410983/1583128119991-MGOSGB51MM5IQW06MUGV/Apollo+11_9.png Apollo 11 https://rachelgertz.work/kcrw-summer-nights-2019 daily 0.75 2023-07-06 https://rachelgertz.work/about-rachel daily 1.0 2026-02-18